market when registering, promoting, and each selling.
II. BODY
MARKET ANALYSIS: MACRO ENVIRONMENT
Marketing environment directly or indirectly influences on an organization's marketing activities. Furthermore it is always dynamic and changes in the marketing environment create uncertainty, threats, and opportunities for marketers. Therefore recognizing marketing environment is crucial t
The Marketing Environment
- Environmental Scanning
Five working day
Increasing social entry of women
Increasing eat-out demanding
Nuclear, double income family
Increasing demanding of western food
Kids’ Birthday party through a restaurant
Economy depression
atmosphere trying to decrease
eat-out expense.
Strength
No.1 brand value
5 Kinds of dough
Hot b
Name FORTE HYBRID LPi
Displacement
(cc) 1591
Fuel efficiency
(km/l) 17.8
CO2 emissions
(g/km) 99
1 time mileage charge (km) 808
Strong environmental regulations
Enhancing support for a small car tax
Prefer small cars
Emphasis on rationality
Aging society
Nuclear family
Income disparity
Growing car market in emerging countries
Expansion of free trade
C
Environment analysis
1. Milk market analysis
a. Milk Market Structure
Milk in the country has become the one of the most popular food. In other words, the food is a mature market. However, milk consumption is still short of the level of developed countries. Because in Western, drinking milk at the table is common with a much higher position but in Korea yet simply do not head out of its r
마케팅 컨셉이 요구되는 배경
*1946년 이후 GE에 의해 채용되기 시작한 마케팅 지향(marketing orientation)의 고객지향철학(customer oriented philosophy)으로서
*마케팅 컨셉(marketing concept)이 요구되는 배경을 살펴보면,
시장의 원리와
고객만족경영에 충실하여
고객집단이 지닌 욕구해소
*고객욕