marketing simply consists of the techniques and strategies developed to sell tickets to (or otherwise elicit payment for) activities that amuse and involve us.
Changing demographics:
Three broad demo shifts : 1) the emergence of a technologically savvy teenage audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of spending on leisure among baby boome
market situation and to set the basic guideline for our primary research. Next we conducted four different types of primary researches, including Schema, laddering interview, project technique (story-telling), and focused group interview. The main purpose of these researches was to find out the inner motivations on using SNS generally, as well as the reasons for using the specific SNS. We also tr
luxury or high fashion brands
Too wide a range of targeted customers without focus
- Produce in limited sizes only
- People caring more about fashion(both men& women)
- Growing market at a worldwide level
- Fast changes in trends
- Increasing number of other SPAO brands
- Competitor with shorter turnaround(Zara- 2 weeks turnaround)
- Economic slowdown
- Price wars
The current tourism industry in Korea is bright than ever. The number of the foreign tourist in Korea is increasing the number from 8.75million (2010) to 979 million (2011), According to the data of immigration, Inbound tourist increased more than 20%, compared with last year. Over 1 billion tourist visited Korea. For this issue, Major cities in Korea try to build new accommodations for potential
1. Introduction
1.1. Brief Introduction of Coca Cola
Founder : Asa Griggs Candler
Year founded : 1892
Corporate Headquarters : Georgia Atlanta
Gross Assets : 48.7 billion dollars (2009)
Employees : 13,9600 (2010)
Subscribers Worldwide : 200 nations / More than Billion bottles in a day