1. 제일제당
1953년 설립. 1996년 5월 제일제당 그룹으로 출범.
세계적인 생활문화 그룹 지향
2. 회사특성
Hard 측면
식품업계 매출 1위
건국 후 최초 제조기업
가장 많은 제품 Item 보유
607품목
Soft 측면
소비자접점이 가장 많은
기업 (제품사용, 유통, 판 매사원, 광고)
친근한 이미지
좋
Dear Professor, our group thought that you might need more information about NAVER, so we attached these articles. Visit http://nhncorp.com, they have an English version.
Korea’s No. 1 Search Engine to Expand Overseas
Korea Times 2007-29-2007 19:20
NHN Corp., the largest Internet company in South Korea, has achieved strong growth and a dominant market share in the local search mar
Market Analysis
(1) Environment
Environment of Webtoon market is composed of various factors such as Competitive factor, Company resources factor, Technological factor, and Sociocultural & Legal factor. For the Competitive factors, Webtoons have an advantage of free price and its easy accessibility. The Company’s resources are the authors of Webtoons who are hired by each portal site’s wh
market share as of 2009.
We would like to develop marketing strategies that address unique features of the Korean internet market in order to improve Google’s performance in Korea. In order to do so, we will analyze situational factors of Korean internet market, clarify Google Korea’s SWOT and re-define a broader group of target consumers. Finally, we will derive a successful marketing mix
than the Harley. But survive they did even with a drop in market share of big bike sales from 80% of the market in 1960 to a low of 20% in 1980. The formation of HOG (Harley Owners Group) in 1983 was a master stroke and has allowed a much closer relationship between the manufacturer and the owner. Not only does this creates brand loyalty but allows the company to keep in touch with bike owners.