Fruit taste
-Clean and pure taste
Water
-thirst quench
-clean taste
carbonated drink
-Stimulative and
strong taste
Analysis of 3P
Product
Fruit juice beverage containing less than 5% of fruit juice
Water Replacement effect
Price
Higher price than carbonated drink
Lower price than sport drink
Place
Lack of sales network
Don’t sale through vending machine
avoid demerit goods and thus to promote society's well being as a whole.
public service ad is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standard advertisement is to market a product, a PSA is intended to change the public interest,
by raising awareness of an issue, affecting public attitudes, and potentially stimulating action.
a lot of to mass media, magazines, Internet etc..
What is the goal of advertising?
The rising interest through Direct / indirect experience in the iPhone
+ Access rate rise of App Store.
IPhone App Store that delivers scalability and distinguish advertising.
Curiosity through advertising/Stimulate consumer desire
Increase IPhone sales Activate App Store
stimulating customers consume desire and making new demands. Especially in food market, we are trying to avoid artificial additive and trans-fat. And the foods only made by nature material non-added food and organic foods are occupying food market.
B. The Customer Environment
Who are the firm's current and potential customers?
The current customers are the sauna rooms or households. At the
market choose the Joint venture.
It is advantageous for a Joint venture to transfer technology and management skills to Chinese local enterprises. Shortening the time for developing the distribution channel through a joint-venture with state-operated company
E-Mart: local state-owned company = 98:2 => by joint venture, solve the problem of Kwan-si and maintain the nondiscrimination policy agai