brand (2001-2012)
- Considered as a Green Leader through their successful campaigns and systems
Criticisms in the Past & Improvement
- Got major criticisms for destroying the environment
Ex) “India Water Crisis”
Ex) “Polar Bear as a Mascot”
→ Proper & prompt respond
By 2020, the carbon footprint of the drink in your hand will be
one third less than it was in 2007
Beatrice as a subordinate
“But no worries. We women always cover you men’s shortcomings. When you men are down we put lipstick on and pretty ourselves up for you. When you can’t keep the horde out of the moat we accommodate them with a smile.” (p.163)
But Vic was too busy watching the bow where Beatrice stood on one leg with her arms out as a mascot for Vic. (p.60)
Su
Korea National Baseball Team
2006 WBC
Semi - Final
2006 WBC
Semi - Final
2009 WBC
Second Place
INTRODUCE THE LOTTE GIANTS
History
Hometown : Busan, Ulsan
Establishment : 1975
Title : 2 times Korean series winners in 1984, 1992
In 2011 : Coach, Yang seungho, 3rd place
Emblem & Mascot – Nuri, Ahra, Piri
Team Records
The number of audiences in 2011
Walt Disney Company
- the largest media and entertainment conglomerate in the world
- Founded on October 16, 1923
- brothers Walt Disney and Roy Disney
- leader in the American animation industry
- divisions focused upon theatre, radio, publishing, and online media.
- Mickey Mouse, is the official mascot of The Walt Disney Company
Walt Disney Company’s four key businesses
mascot Gull
3. Maximizing efficiency
Cooperation & sponsorship marketing.
Low cost, high efficient player application
Growing young players in youth system
4 . Organization management
Internal marketing
Providing many kinds of convenience
Protection from the press
A discriminative admission fee by an inning (convenience for the business people who leave their office lately)