mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides to
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
ⅲ. Disarmament of Conventional Weapons
The first UN Conference on the Illicit Trade in Small Arms and Light Weapons in All its Aspects adopted in July 2001 a forward-looking program of action that committed nations, regions and the international Community collectively to:
1) Help to prevent, combat and eradicate the illicit trade in small arms
2) Enhance cooperation among states to end
A new retail unit had to be created that was smaller, easier to transport, more durable, and user friendly
Marketing preferred small athletics specialty shops
Once selected, the retailers took care of consumer recruitment
(CDs, posters, invitation cards, registration cards and folders)
: dissatisfaction → translated the tool
“Brand experience”
The 3-D foot scanner → Footscan™
(1) General Information
The Venetian Macau is a casino resort in Macau, China owned by the Las Vegas Sands hotel-casino chain. The Venetian is a 32-story, $1.8 billion anchor for the 7 resort hotels which are under construction on the Cotai Strip in Macau. The 10.5 million square foot Venetian Macau is modeled on its sister casino resort – the The Venetian in Las Vegas –and is the la