I. Introduction
Recently, increasing of interests on appearances and making it commercialized, appearance became a hot issue. This aroused women to desire beauty and consumption on beauty products. Mass media provides discussions to public and the public form feedbacks that project his or her appearances onto the discussions and images. Especially, visual media serves as mirror that reflects
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
③ 서울시내 유일하게 카지노가 있는 호텔
서울 시내에 유일하게 카지노가 있기 때문에 카지노를 이용하려는 외국고객 유치로 객실 점유율을 높일 수 있다.
④ 프랜차이즈호텔로 (주)워커힐의 이미지를 차용하여 외국고객에게 많은 인지도를 얻을 수 있다.
프랜차이즈인 만큼 워커힐의 이미지를
A new retail unit had to be created that was smaller, easier to transport, more durable, and user friendly
Marketing preferred small athletics specialty shops
Once selected, the retailers took care of consumer recruitment
(CDs, posters, invitation cards, registration cards and folders)
: dissatisfaction → translated the tool
“Brand experience”
The 3-D foot scanner → Footscan™
mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides to