campaigns were awarded in abroad top advertisments like Clio Awards, New York Festival, etc. Also, in 2008 and 2009 Nike human race, global running event, is annually held with distinguished strategy and it was a successful mass meeting.
4P analysis
(1) Product
The clothes and sweatshirt that famous team players supported by NIKE put on sell pretty much. NIKE uses Tiger Woods and
Analysis
아파트 건설업계의 핵심성공요소(KSF)
차별화된 제품(아파트)의 공급
소비자 중심으로 산업구조가 재편되어감에 따라 아파트 건설업체들은 소비자들의 기호에 맞는 차별화된 제품을 공급할 필요가 있다. 특히 재건축, 재개발 시장에서는 소비자들이 직접 조합을 구성해 시공사를 선정하기
현황 및 역사
설립 - 1847
국적 - 프랑스
상품 - 쥬얼리, 향수, 시계, 안경, 스카프, 필기구 등
특징
- 최초의 손목시계 창시자
- 1964 가족 경영 체제 유지
- 1993 방돔 럭셔리 그룹에 합병
- 1997 리치몬드 그룹의 자회사 됨
Environmental Analysis
왕가와 유명 인사들에 의해 특별한 지지를 받고 분별력
mass media is only interested in other nation's play, and decreased broadcast for K league makes less concerns to soccer from public.
③ Other contents : The soccer competes with other many contents like baseball games, movies, performances etc.
STP Analysis
1. Segmentation
sex
male
female
age
teenage
twenty
thirty
forty
more than fifty
marrige
single
married(no children)
marri
analysis
a. Macro Environment
As global economic crisis has recovered (refer figure 3-a-1), we expect more people will visit Seoul in 2010. And many westerners have more leisure time due to decrease of working-time and they are curious in the orient culture. Yet, Korea has low country brand(figure 3-a-2) and new type Influenza A virus was spread in 2009(figure 3-a-3) is another social threat.