and better quality compared to Oxford. On the other hand, Oxford has lower price at the cost of poorer brand image.
We segmented customers into three groups of kids, parents and kidults, and we believe Oxford should target the last one to increase its brand image and sales. New products should focus on larger and more mature-themed products to focus sales on this segment.
Also, While Oxford
and Legal Resources
∙ Maturing Work Force
∙ Mental Health Resources
∙ Seminars and Events
∙ Separation and Divorce
RFC Programs
∙ Aquatics
∙ Fitness Class Schedule
∙ Kids and Teens
∙ Massage Therapy
∙ Natatorium Schedule
∙ Organized Sports
∙ Personal Training
∙ RFC Newsletter
∙ Racquet Stringing
1. Introduction of the entire project
We are going to analysis fast food industry. And we choose two companies. That is Mcdonald’s and Yum!.
Mcdonald’s is the biggest food company in the world and Yum is the major restaurants company which has many brands such as Taco bell and Pizza hut.
In this project we are going to focus on what is the difference between worldwide compan
1. Current Situation of CISCO
Introduction of CISCO
Cisco Systems, Inc. is a multinational corporation with more than 65,000 employees and annual revenue of US$36.10 billion as of 2009. Headquartered in San Jose, California, it designs and sells networking and communications technology and services.
Cisco's stock was added to the Dow Jones Industrial Average on June 8, 2009. It rep
1. In the selection of the company : Starbucks
1999년 7월 27일 Starbucks Korea의 첫번째 지점인 이대점이 오픈하였다. 젊은이 문화의 파급지인 서울의 신촌에 들어선 Starbucks는 입소문을 통해 서울 전 지역으로 퍼져나갔고 자연스럽게 마케팅이 이루어졌다. 그로부터 3년이 지난 2002년 12월 현재 Starbucks Korea는 전국적