‘맥도날드화’로 명명된 조지 리처의 진단도 역시 인류 역사의 한 과정에 불과하다. 책에서 언급됐듯, 베버의 관료제나 포드시스템 등의 효율성의 추구로 대표되는 ‘맥도날드화’ 역시 인간의 편의성을 추구한다는 점에서 상당히 인류에게 도움을 주는 장치라고 할 수 있다. 하지만, 이 역시 균형과
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
McDonald’s past and present
In 1955, Ray Kroc take over McDonald
Brother’s restaurant franchise right of sale,
and joint management to start. In 1960, a branch of McDonald's is exceeded two hundred. In 1961, the headquarters establish Hamburger University
The present, McDonald's business supply to service daily five ten million customer in the 119 country's about 30000 store. The