1. Investigate whether and how the three largest U.S. mass media companies operate in the three largest mass media industries.
《타임》은 미국과 세계 각국에서 일어나고 있는 시사문제에 대해 체계적이고 간결한 정보를 전달하고자 창간되었다. 《타임》은 영국의 런던에서 출판되는 타임 유럽판, 홍콩에 본부를 둔 타임 아시아
audiences and entertainment consumers in order to get them to the venue, destination, or box office.
3. Entertainment Experiences
Passive—absorbing only (Passive: movie, television, novels)
Educational—active engagement in problem solving (Twitter, engaging audience Q&A)
Escapist—immersion providing a respite from real life and work (parks, games
media objective
1) Target Audience Coverage
Target market과 Media coverage가 일치하는 것이 가장 효과적이다. 즉, 'Full Market Coverage'를 목표로 잡는다.
2) GRP(Gross Rating Points)
그러나 타겟 마켓을 미디어가 다 커버하기엔 현실적인 어려움이 있다. 따라서 전략적인 광고 방영횟수 계산이 필요하다.
[ GRP = reach * frequen
an Audience changes
to an Subscriber
Audiences get a media file
and put the file they want in their iPods
So they can listen to the radio program
Whenever, Wherever they want
People don’t need to go a homepage or Internet site
to listen to a Radio program
What they have to do is just,
downloading the file of radio program !!
How?? did it become possible
To
Media.
Online media will pick up your press release and run it in their publications with little or no modification.
Journalists will use your press release as a springboard for a larger feature story.
Not everything is news.
Your excitement about something does not necessarily mean that you have a newsworthy story.
Think about your audience. Will someone else find your story i