1. Investigate whether and how the three largest U.S. mass mediacompanies operate in the three largest mass media industries.
《타임》은 미국과 세계 각국에서 일어나고 있는 시사문제에 대해 체계적이고 간결한 정보를 전달하고자 창간되었다. 《타임》은 영국의 런던에서 출판되는 타임 유럽판, 홍콩에 본부를 둔 타임 아시아
media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation in internet Ad.
Features…
Applications that
you want to install and can be added or deleted.
Directly to the Internet using
wireless Internet access
Users want to create own applications
Cable operators broadcast channels (PP)
has led the launch of the smart phone applications.
Smart phone applications are
not immediately affect revenue.
But,
by increasing brand awareness
as an
Media movement under authoritarian regimes
In the late of 1960s
- Government
increased its pressure on mediacompanies by taking political and economic measures.
- Mediacompanies
acted in accordance with government guidelines to cope with serious financial difficulties.
1980s
- Government
; introduced the new “Basic Press Law”.
; dailies reporting in favor of t
media company with three major components 1) Consumer Media Group includes the many editions of the Wall Street Journal across the world as well as WSJ.com, Barron's, MarketWatch and the Far Eastern Economic Review; 2) Enterprise Media Group is comprised of Dow Jones Newswires, the Dow Jones Indexes, Factiva, the Dow Jones Information Services and the Dow Jones Licensing Services; 3) Local Media