1. DMB as the Disrupting Technology
1.Changes in the trend of media industry
Mediaconsumption patterns are slowly but steadily changing the digital home, and wireless connectivity enables similar changes outside the home. Disruptive technologies liberalized content release windows, regulatory changes, and a myriad of factors could dramatically change current trend lines of the customers.
I. Introduction
Recently, increasing of interests on appearances and making it commercialized, appearance became a hot issue. This aroused women to desire beauty and consumption on beauty products. Mass media provides discussions to public and the public form feedbacks that project his or her appearances onto the discussions and images. Especially, visual media serves as mirror that reflects
Social recognition about plastic surgery
Through dialogues of the characters the social awareness on the plastic surgery was expressed in the movie. It is not the theme that woman should be beautiful. It shows us the women's desire of getting more beautiful and the social awareness on those women. The words of the plastic surgeon told us that how much the popular media affect our life.
several reasons.
Conspicious consumption
-related to social class
-The acquisition and display of goods and services to show off one's status
-Conpicious waste
; Visibly buying products and services that one never uses.
-product or service development
-messages
-media exposure
-channel selection
ex) Rolex watch is a strong status symbol for upper-class consumers.