fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides total solution for your image. You don’t need lots of time for manage your appearance. If you visit our shop; you will be a dandy guy.
- Customization: provide customized solution for each customer
- Effectiveness: “You can change your image only when you
need to use this aspect in order to
get target market’s interest toward the product”
“We can have them feel uniqueness by getting
things car since the car has whole new concept”
“If you buy a Veloster, you’ll be a fashionable and stylish person!”
“If you get it, you get unique.”
Also, we can build ‘Looking glass self’ for the customer
Almost 50% of men say they use the cosmetics that their girl friends or their female family member buy for them.
They provide a variety of products
with reasonable price
The image of hiqh quality and naturalism
They use famous celebrities(권상우, 전지현, 배용준)
to advertise .
Distribution efficiency because
of direct transaction from head office
men’s cosmetic.
② Product (Brand)
Firstly, as for the brand, ‘HERA HOMME’ is one of the men's cosmetic brand of AMORE PACIFIC. Amore Pacific changed 'Hera for Men' into 'Hera Homme'in 2005 to improve the brand image. they employed Jang Dong Gun, the famous movie star, for more polished and luxurious image than before. According to the research of brand-stock which is specialist fo
fashionable and stylish person!” or “If you get it, you get unique.”
Also, we can build ‘Looking glass self’ for the customer. ‘Looking-glass self’ means the process of imagining other’s reaction. Customers pattern their behavior on the perceived expectation of others. In other words, as a marketer, we can put this fact into the advertisement.
4. Brand Extension Strategy