Expansion
- After years of dominating the commercial vehicle market in India, Tata Motors entered the passenger vehicle market in 1991.
- Tata Estate (1992, a station wagon design based on the earlier 'Tata Mobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994) and Tata Safari (1998, India's first sports utility vehicle.
- Indica in 1998, the first fully indigenous passenger
Introduction
We have gone through numerous marketing theories this semester. Of course we had seen lots of examples and sample cases, but we never had the chance to apply them in real life.
This team project will give us the chance to analyze the marketing strategies of a company, and adjust them. We will be able to apply the theoretical knowledges into actual usage.
-WINIA mando
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