knowledge and surging purchasing power, are more sophisticated and value-oriented. Instead of looking solely for low prices, they place strong emphasis on product quality, functions and branding. Branded products, having an up- market image in terms of style, product quality and safety, have become priority choices for consumers.
4. Market players
4-1. Foreign players
Multinational enterpr
Knowledge and understanding of the lesson: Students will be able to communicate with their classmates fluently on giving suggestions and expressing approvement on clothes.
- Abilities: Students will feel confident about shopping for clothes in English.
- Values and attitudes: Students will learn to appreciate their friends' opinions.
․ Time planned: One period, 40 minutes.
knowledge-based industries
Precision processing and digital electronics technology
convergence industry
Without pollution urban industry
Brand and trendy fashion industry
Sensitive industry in economic fluctuation
Representative small company oriented industry
Community-type industry with high homogeneity and expertise
Most components manu
STAGE TEACHER ACTIVITY STUDENT ACTIVITY Area and
Strategy AIDS TIME
Intro-duction 1) Greet the students.
2) Pass out the hand-outs. 1) Greet the teacher.
And do the informal talk with teacher.
2) Get the hand-out. Establishing rapport Hand
-outs 1
Min.
Develop-ment Pre- reading
Task 1. Schema-stimulating questions
1)Ask the students what today’s topic is.
2)With familia
Ⅰ. 개요
다가오는 21세기는 글로벌 무한 경쟁체제로 최고경영자의 전략 경영이 더욱 중시될 것이다. 따라서 조직 내외의 환경 변화에 따라 최고 경영층이 전략적 계획을 통해 조직을 올바른 방향으로 이끌고 가는 전략적 리더십(strategic leadership)이 조직 성패의 관건이 된다. 최고경영자가 선택하는 경