1. Korean sushi market history
The Japanese food market used to occupy only 3% of the whole Korean food industry in 1980s when there were only expensive restaurants in a hotel and the like. As time goes by, lots of Japanese food franchises sprang up in the middle of 1990s with some differences from the 1980s. The most significant factor was they were targeting middle class with medium price.
korean wave
Why did Korean pop culture became so popular?
Reasons to Korean dramas becoming popular.
1,The fact that Korean dramas are emotionally powerfull,
and that is what most Asians enjoy.
2, Korean TV dramas are infused with urban middle-class scenes as
representations of modernization and there are many young viewers in the
urban cities of Asia whose desires over
Korean alcohol is attempting something of a comeback among the health-conscious. During the Japanese period of occupation (1910-45) alcohol production was industrialized and beer and whisky introduced among the middle classes while the poor kept to the soju.
Soju is still widely available but the drinks of choice nowadays among many Koreans are beer (60% of Korea’s alcoholic drinks market) and
Korean masks have been used for funerals, curing ceremonies, satirical plays, and pure entertainment for centuries.
- Incidentally, to western eyes the red color of this mask makes Choegwari appear somewhat demonic, but that is not the Korean interpretation. In many regions, white masks represented young women (or occassionally young men), red masks were for middle-aged people, and black ma
Outback Steak house starts adding
large-scale stores.
Other brands introduced “new”
brands to draw attention.
Strengths in western countries
started becoming weaknesses in
Korea.
Expensive price made the family
restaurants target mainly the
middle-class consumers
compared to the working class that
were targeted in North America.