middle money group whose behavior can fluctuate by the current fashion trend and other external factors.
3.3.2. How Hermès Position
They execute their strategy to customers by providing what customers want but in a very limited ways. Hermès targets their highly privileged customers by showing them what Hermès is trying to achieve ultimately: the high quality of life. This
2-1. What segment(s) is Saturn now targeting?
(before)
→ 20-40s of the middle class
Saturn captured that customer prefer small-car costs low amount of fuel consumed because of inflation, raising of fuel cost and youth, women dissatisfied with services, quality of car. They noticed their target segmentation(20-40s of middle class) is feeling stress of services, prices,. So, Saturn choose tha
segmentation.
1.3 Beginning Segment Marketing
SK Telecom, Using the customer information and elicited six segmentation. First, Middle and high school students. They are usually sending message more than voice calls. Because these are mainly due to the lack of economic power, provided to joined a parents name, using the character as much as 30 minutes free call service. Seconds, TTL target cus
segments. We will use SWOT framework to illustrate the company’s past strategies. The final part will cover Hyundai’s core competencies followed by future recommendations for Hyundai Motors to combat various risks in the US auto market and become one of the highest world class car manufacturers.
Conclusions
Hyundai Motor has been successful in the US market thanks to high quality cars a
segmentation variables. In psychographic bases, although life-style and characteristics were identified as segmentaion variables, these variables were limited to specify each groups features for its difficulty of measurement and abstractness. Based on these variables, the whole market were divided into 6 groups: Cosmopolitan, Young urban workers, Retired seniors, Luxury, Students, Middle-age work