Retired-husband syndrome
originally, the more husbands help housework, the more satisfied wifes are
however, husbands not only interferes housework (not helping but only interfering) and follows everywhere wife goes
this conflicts with women’s tendency to expand their social activity as they get older
For healthy retirement
importance of conversation
conversation bases respect
Looking around model strategy ...
1st Model : Jeon In Hwa
1997 ~ 2005
Target : for middle-aged women
- She is a mother of 2 children and a middle-aged woman
- 2003 Advertisement copy ex : ‘언니를 보면 나이는 아무 것도 아닌 것 같아’
- IOPE expected effects that their target envy her as she looks young
2nd Model : Lee Young Ae
2004 ~ 2006
Target : f
The Tea Shop
The girl in the tea shop
Is not so beautiful as she was,
The August has worn against her.
She does not get up the stairs so eagerly;
Yes, she also will turn middle-aged,
And the glow of youth that she spread about us
As she brought us our muffins
Will be spread about us no longer.
She also will turn middle-aged.
middle-aged people in their 30’s and 40’s. ‘Tell me’ includes elements that arouse sympathy from everyone. Specifically, ‘Tell me’ appeals to teenagers with quick tempo and electronic sounds. Wonder Girls is different from other idol groups who try to be an idol star to teenagers. ‘Tell me’ also appeals to middle-aged people without unwelcome attention. The song ‘Tell me’ is a
a painting, and she asks the artist if he would like to see the "real thing." She takes him to see her mother, who is a middle-aged, tired-looking woman. The artist is struck by the contrast between the idealized image he had been painting of the girl and the reality of her mother. He realizes that the true art lies in capturing the essence of real life, rather than in creating a perfect image.