Retired-husband syndrome
originally, the more husbands help housework, the more satisfied wifes are
however, husbands not only interferes housework (not helping but only interfering) and follows everywhere wife goes
this conflicts with women’s tendency to expand their social activity as they get older
For healthy retirement
importance of conversation
conversation bases respect
Looking around model strategy ...
1st Model : Jeon In Hwa
1997 ~ 2005
Target : for middle-aged women
- She is a mother of 2 children and a middle-aged woman
- 2003 Advertisement copy ex : ‘언니를 보면 나이는 아무 것도 아닌 것 같아’
- IOPE expected effects that their target envy her as she looks young
2nd Model : Lee Young Ae
2004 ~ 2006
Target : f
middle-aged women.
GLADYS
Showtime.
SUPER: GLADYS LEEMAN, LOCAL CHAIRMAN, PAGEANT ORGANIZING
COMMITTEE.
DOCUMENTARIAN (O.S.)
Do you think that most people would
say that teenage beauty pageants are a
good idea?
GLADYS
Oh yah-sure, I know what some of your
big city, no bra wearin, hairy-legged
womens libbers say, "Pageants are old-
fashioned" and, uh, and "demeaning" to
the girls --
IRIS
(ju
1. Introduction
A boy / girls playing a Nintendo DS game
“Game console is for boys or children”. This was most people’s prejudice until four years ago. However, after Nintendo DS (NDS) was commercialized, it is no more surprising to see young women or middle-aged men play NDS in public places. This article will introduce one of the leading companies of the popularization of the ga
Donuts 3 2 4 3 2 14
The market research from new target customers
“Starbucks Daechi-Dong (at a Eun-Ma APT back gate)”
Easily accessible place because it is located at bed town.
Don’t lean upon not specific generation but all generation.
Above 60% customers are 30s young housewives, elderly women and middle-aged couples.
Children customers who are with mom.