III. Situation of point mileage in credit card
As using credit cards increases more and more, so does point mileage of credit cards. Here are some charts about that. Total amount of money used by credit card keeps growing since 1990. (There’s an outlier in 2002. There’s a sudden increase of spending because of world cup. But, This Chart generally goes upward.) Similarly, balance of point
Points deposit on S-more card. This card gives high interest rate. And it can transfer points to accounts
It provides discount benefits as well as financial mileage which is deposited in deposits of consumer (double reserving)
-Regardless of customer’s rights and interests, the company voluntarily changed their additional service.
-During recent 4 years, point which expired the term of va
Good to deliver information(reading)
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Moms are interested in components related to living
Moms want to save money for her family
Mileage card
: Saving some percent of purchasing price and allow to use it as money
“Delayed Reward” of Sales Promotion
Analysis - STP
기프티콘의 STP 분석
제한된 타겟의 설정으로 목표 시장이 제한적이다.
휴대폰 사용 빈도가 높으나 기프티콘에 민감하지 않은남성 2~30대 층의 공략이 필요하다.
기프티콘의 4P 분석
Price Place
기존의 제품의 시장 가격을 동일하게 적용하고 있으며, 구매 시의 포인트 적립이나