milk consumption is still short of the level of developed countries. Because in Western, drinking milk at the table is common with a much higher position but in Korea yet simply do not head out of its role as nutritional foods.
Anyway, we still have growth potential market for milk. Because of the change of generation, it has developed for the generation to meet the milk. In order to preempt to
milk scandal, consumer's reliability upon Food Industry has decreased deeply. We chose Dr. You Project to analyze its marketing strategy during Chinese milk scandal and how they survived.
2) Construction of its own unique Product Line & Brand Marketing
We chose Dr. You Project in order to analyze how they changed their existing corporate image to a luxury brand and its unique product line.
market. Thus exact demanding forecasting and distributing in time is very important.
1.2 History
In 1975 Seoul Milk made IT business unit but its relevance wasn't really that important. At that time, there's no IT infrastructure except telephone and Fax machine. The system was very elementary and troublesome. Headquarter received order requests from many branches in all over the country thro
order to enhance the predictability of financial statement and information, less dynamic, stable industries were chosen from each country so that there are fewer aberrations. The paper initially evaluates different ratios representing short-term solvency, asset utilization/turnover, long-term solvency or financial leverage, profitability and market values for companies in the same industry within
of each concept. As a result, the team concluded that ‘nutrition drink’ is the most feasible in both product development and commercialization. After sales forecasting and financial analysis, the team found out that development of nutrition drink is expected to bring more market share (6.8% more) to the company, while fitting for the company’s past aggressive investment in its cash flow.