milk market's rate of growth' is increased.
③ Chracters of business fluctuations
- Milk industry which typical domestic markets was effect business fluctuations,
season, sanitation-safety, so it comes the unbalance of production and
consumption. But rate of substitution was high because an individual product's
price range was wide.
④ Given condition of milk market
- Dome
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
3. Strategic Focus and Plan
Vision
Mission
Goal
The company wants to gain the reputation of representative Korea liquor. And their long term goal is that achieving the top 3 of Korea liquor industry
Nonfinancial goals
1. To make the brand power for customer
2. To make product line up which can satisfy customer needs
3. To magnify the
products in each stand everyday.
Operating the demonstration corner ⇒ attracting customer’s attention
Give consequence to foods: limited consumption with remaining socialist living patterns.
Chinese characteristics that they enjoy eating.
Chinese who like sweet foods => enforcing sweets.
Operating stores under direct managements: It is d