Budnet, Anheuser-Busch's top-secret data network, gives the brewer a leg up on the competition by tracking beer-lovers' buying methods, as well as their rivals' product-display strategy.
a) The Marketing intelligence system
Tailor marketing campaigns. (Dynamics Strategy)
Know what you are, know what to act'.
Know the competitor.
Be customer.
b) Needs and Trends (Macro environment) (t
1.Introduction
It has been more than 2 decades since internet web sites are commercially
provided and gain popularity.
At first people used web services mostly for information, reservation and so
forth. However it’s not only information but community these days.
The modern society is being standardized but people are seeking for
differentiation in uniformity. Therefore fo
시장에서 레인콤의 위치
2000년 12월 세계최초로 Multi-CODEC CD Player를 개발
불과 6개월 만에 미국시장점유율 1위 기록
국내시장 마켓리더의 자리를 공고히 함
아이리버라는 세계적 브랜드를 가진 기업으로 성장
Portable Digital Content Player
기본기능 강화제품
휴대용 오디오 기기의 국내
01
건축공학의 학문적 특성
건축공학 이란?
인간 생활과 관련된 모든 환경을 대상으로 함
인간을 위한 건축 환경을 창조하기 위하여 건축계획, 구조, 설계, 시공 및 재료, 건축 환경, 설비 등을 다룸
건축공학의 연구영역
건축환경 및 계획
-건축계원론.
-실내 음향, 습도 채광, 환풍 등
건축구
mission of Developing Korean Sport Industry by Combining this technology with sports is , if we use the already advanced Koreans Internet and Microchip technology right, it is possible to develop Koreans Sport Industry. However, the amount and data is not enough to yet use ubiquitous equipments. Convincing of marketing plan is poor because there are not enough solid objective data to collect. .