1.4.1.2. Sincerity
특히 social media 마케팅을 통해 전달되는 Contents는 진실해야 한다. social media는 사회적 네트워크, 곧 인간적인 관계에 기반한 매체이기 때문에 social media를 통해 유통되는 Contents는 Contents 공급자인 기업과 소비자간의 관계에 영향을 미치게 된다. 진실성이 없는 Contents는 이내 외면을 받을 수
The reasons for these topic
One of the biggest issue these days.
Gay couples shown on media
In congress, prohibition on gender discrimination has been discussed
Concept of RGBT
Sexual minority :
a group whose sexual identity, orientation or practices differ from the majority of the surrounding society (Grove, 1965)
LGBT :
lesbian, gay, bisexual,
What is SNS?service or program
which
enables make & form
personal relationship
in cyber-space
중략
Good effects of SNS AS MEDIA
Influence on political issues
Diversification of marketing methods
Rapid conveyance of information
bad effects of SNS AS MEDIA
False information
Public opinion formed by minority
Emotional means of communication
The tofu war (Pulmuone vs CJ Cheil-jedang)
1) Tofu Market with Competition
①The scale of tofu market in Korea
Tofu market grows gradually following consumer's increasing interest on health.
After the release of Pulmuone's wrapped tofu, the scale of wrapped tofu is increasing.
Our target is also wrapped tofu in two companies, Pulmuone and CJ