Ⅰ. 경영전략의 수립
1. 1단계 : 기업의 사명 및 목표(mission and goals)의 설정
(1) 기업의 존립근거와 존립의 당위성을 설명 : three components of mission statements
defofcompany`sbusiness,majorgoals, corporate philosophy
(2) 사업영역의 결정 : 제품중심적 vs 원초적 욕구중심적
(3) 기업의 전략적 목표 : 기업의 중․장기적
mission statement clear Amazon’s IT act as a source of its competitive advantage, Amazon using it technology and the Internet develops utility of its service. According to the textbook, arrival of new technology often gives a company the opportunity to develop new business strategies. Amazon used the internet and the associated strategies made e-commerce markets possible, to pursue a cost-leade
Mission/ Objectives/ Strategies
Hyundai’s current mission is to become a top class automobile manufacturer in the world. And their objective is “Innovation for Humanity”. In 2001, Hyundai’s mission was to become a global top five car maker by 2010. However, Hyundai, caught in a nut-cracker situation, faced technology limitations to dominate the high end market and threats from cheap Chin
통해 성공한 SAS의 서비스전략과 성과에 대해 알아보고자 한다.
Ⅱ. 본론
1. 서비스전략
☆ vision : 정기 비즈니스 여행객들을 위한 세계최고의 항공사
☆ mission : 1년 안에 매출을 현재보다 2,500만 달러 늘린 후, 2년과 3년 안에는 각각 4천만 달러와 5천만 달러 늘리는 것
☆ strategy :
“Unique, Clothing, Warehouse”
UNIQLO consistently provide fashionable, high quality,
basic casual clothes that anyone can wear anytime anywhere – and always at the lowest possible market prices.
The First is Mission of UNIQLO.
The meaning of the UNIQLO is “Unique, Clothing, Warehouse”
Like this meaning, UNIQLO consistently provide fashionable,
high quality, basic casual