[ 서론 ] 기업 발전과정 - 일부발췌, 요약
o 구글 주요연혁, 과정
- 1998년 9월 : 미국 스탠퍼드대학교의 대학원생 페이지(Larry Page)와
브린(Sergey Brin)이 공동으로 설립.
- 이듬해 6월 2500만 달러의 공동 출자 지원을 받아 검색 서비스를 시작
- 2004년 8월 19일 : 나스닥에 상장.
- 2011년 8월 15일 : 모토
Status report 1: Industry/Company review
Description of industry
Trends in the Smartphone market are constantly changing. This is the beginning of “Smart Life Revolution” which enables information gathering, personal tasking, building a social relationship, leisure activities just by using Smart-Phones. Nowadays, it is possible for us to search and share information, and deliver our me
III. Fashion Retailer Overview
a) Global
Polo Ralph Lauren Inc. is an American fashion company founded by American designer Ralph Lauren in 1967 (RL 10-K, 2010). Ralph Lauren’s products reflect a “timeless and innovative American style.” The Company’s consistent emphasis on innovative and distinctive designs has been an important contributor to the prominence, strength and reputation of
mix-ins so that customers can choose what they want to eat.
②Socio-cultural analysis
Growth of food service industry
As the foodservice industry develops and the level of people’s consciousness gets higher, the dessert business has penetrated the niche market cleverly. Also, after eating a delicious meal, people top it off with an even more delicious dessert. The result of this d
The Marketing Mix - Product
Product is most important element. Product strategy is about the total decision making about product mix, product line, brand and package. Now, Ferrari is producing 5 models. Meanwhile other brands are focused on mass production and marketing, Ferrari is focusing on producing customized products to increase their car's value - giving them scarcity by limited sale.