미디어 태블릿이란 ?
미디어 태블릿이란, 스마트 폰, 태블릿 PC 등 모바일 운용체제를 탑재한 5~15인치 모바일 기기로서, 키보드 없이 터치스크린을 이용하여 직관적 UI(User interface)로 조작 가능한 개인용 휴대용 단말이다.
미디어 태블릿은 이동성, 간단한 웹 서핑, 메일 사용 등 넷북과 포지셔닝
1968년 美 컴퓨터 과학자 Ivan Sutherland
“Head Mounted 3차원 Display” 연구시작
1990년 Boeing의 Tom Caudell,
증강현실 용어 최초사용
→ 항공기의 전선 조립을 돕기 위해 사용
Smart phone의 등장
2000년대 중반, 증강현실의 실용화 견인
2008년 이후 모바일 용 증강현실 프로그램 등장
‘Layar’,
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
NUI: Natural User Interface
NUI is based on nature or natural elements.
Users can speak a command or directly touch the screen of device to start command.
Technology that overlaps virtual image with the image of real world. It gives people a wide range of information while they are seeing the real world.
With the rapid growth of smart-phone industry, AR market became a matter of great c
Through this, firms can implement more detailed and flexible marketing strategies within a short time. In www.weareorganizedchaos.com, the Zugara corporation labels Augmenting Reality as a ‘sophisticated merchandising technique”, a driving growth in which e-commerce will soon outperform in store sales. Augmented Reality enables the research of customers through advanced technologies. Thro