모바일 컨버전스 서비스
Mobile banking : 인터넷 접속이 가능한 휴대폰을 이용해
언제 어디서나 은행의 잔액조회, 계좌이체, 예금조회, 환율조회, 자기앞
수표 조회, 거래내역 조회, 신용카드 거래, 현금서비스 등 다양한 서비스
를 받을 수 있는 금융 거래 서비스
Mobile payment: 카드, 전자지
-Mobile Payment란?
휴대폰을 이용한 결제
휴대폰과 주민 번호로 결제 후 다음달 핸드폰 요금청구서로 합산 청구
-Mobile Payment 시장진입조건-
MOBILE MARKET
- CRITICAL MASS(임계치) 의 충족으로
NETWORK EXTERNALITIES(네트웍 외부성) 확보
BROADBAND의 활성화
- 광대역폭의 확보로 인터넷 및 모바일의 활성화
services by allowing them to use their cell phones to make purchases. With NFC, consumers can pay their bus fare, buy a plane ticket or make an ATM/credit card purchase simply by holding their cell phones near wireless terminals.
Combined with Google Inc.’s continued efforts to promote mobile payment technology in Android smart phones, the changes in the Isis initiative have spurred an upgrade
networks
Gathering and Delivery Check
Warehousing, Releasing and Inventory Check
Check using Mobile
e-CS (Customer Service) Center
Partnership Center
B2C (CRM, One to One Marketing, DB Warehouse)
Use community : Internet Delivery reservation service,
Internet estimate Service,
Delivery/e-payment package system
2. B2B
more applications in the market
More promotion and business strategies are available.
Weaknesses
Complicated Internet System(BES,BIS)
Lack of marketing strategy
Expensive payments(apps, bills)
Lack of software, applications.
Lack of financial supports
Not-user friendly product
Despite the fact that Blackberry is strong at e-mail services, Korea does not use e-mail service a lot