mobile handset makers and customers, there are several mobile OS’s including Apple's iOS, Google's Android and others. Devices can receive multiple OS updates over its lifetime once OS’s are installed.
The mobile OS market share has changed significantly. In 2006, Symbian had the majority of the market because Nokia was the number one cellular phone company. However market shares of iOS and
▶ Mobile OS market : Two-sided market!
▷ Two-sided market?
the market in which one or multiple platforms enable two user groups to interact
▷ Network effect?
the number of users on both sides of the platform is dependent upon that of each other’s
▶ Network effect
- Mobile phone makers choose mobile OSs preferred by customers
and customers tend to choose mobile OS
mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of us
Research & Results
First, to ensure importance of ‘Smart phone for kids’ to children, our group surveyed to parent with elementary school children. May 20, we go out Gwanghwamun Station and asked for survey to parents who hung out with their children. As a result, 98 samples were collected. The survey results are as follows
○1 Children’s mobile phone use status (Question 1)
: More t