1. Given Virgin Mobile's target market (14 to 24-tear-olds), how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect to the various elements under considerations. (e.g., contracts, the size of the subsidies, hidden fees, average per-minute charges. etc.)
[Option1
market. Its strongholds are Europe and Northeast Asia. For example, it released internet mobile phone in early stage and even a special model ‘VERTU’ diamond decorated phone.
2.2.5 SERVICE
Nokia Care
As a customer service center, Nokia care helps customers to utilize Nokia’s product as much as possible. It successfully operates Nokia care line, Nokia care center, and Nokia authorize
Early Stage
Improvement of internet environment
A humble starting as a community space service(cyworld.com)
Web service for SK mobile phone
G2.0 telecommunication of SKT (Nate.Com)
First portal service in Korea (Lycos.co.kr)
Rise of instant messenger program(Yahoo)
Middle Stage
From Community to Personal
Minihompy: inclining to homepage to use easily, designed like photo album & introd
more applications in the market
More promotion and business strategies are available.
Weaknesses
Complicated Internet System(BES,BIS)
Lack of marketing strategy
Expensive payments(apps, bills)
Lack of software, applications.
Lack of financial supports
Not-user friendly product
Despite the fact that Blackberry is strong at e-mail services, Korea does not use e-mail service a lot
mobile sales to increase.
3) The demand for mobility increases
As the economy grows and the industrialization accelerates, the demand for mobility increases. India is experiencing rapid economic growth, mainly driven from the service sector, such as IT. In such economic structure and circumstances, major cities in India face various mobility challenges. In India, the demand for mobility is g