유럽은 NMT(Nordic Mobile Telephone), 영국의 TACS(Total Access Coverage Service), 프랑스의 RADIOCOM 등 여러 개의 아날로그 이동통신 방식이 존재하였다. 이 때문에 사용자의 불만과 디지털 무선망의 접속을 위해 1982년 CEPT(Conference of European Postal and Telecommunication Administrations)로 하여금 Group Special Mobile을 구성하도록 하였
services used to include specific controls for location and time data as control features
Device Manufacturers
Samsung, Apple
Content Provider
3rd parties (restaurants, etc.)
Location Provider
Telecommunication companies (KT)
LBS Provider
Groupon, Foursquare, etc.
An active service requires the mobile handset owner to request or demand a location service
A passive service is
Early Stage
Improvement of internet environment
A humble starting as a community space service(cyworld.com)
Web service for SK mobile phone
G2.0 telecommunication of SKT (Nate.Com)
First portal service in Korea (Lycos.co.kr)
Rise of instant messenger program(Yahoo)
Middle Stage
From Community to Personal
Minihompy: inclining to homepage to use easily, designed like photo album & introd
mobile lifestyle with expertise in the telecommunications industry.
Current state of Telecommunication industry
How does SK Telecom maintain their customer efficiently?
Segment Marketing
Analyzing the customer's data based on database and segment
customer's information, diversify product or service matching
customer's propensity.
In 1999 SK Telecom has highly market shar
telecommunication company, media company, IT company etc. One more example is in circulation channel dimension, in 2000s, mainly used PC, and in 2010s, there are three main channels which are PC, TV and Mobile device. The only after 10 years, many things will be exchanged.
2.5 Cooperation and competition between existing media companies and IT companies
①Existing media company
Abc – F