China Mobile Phone Market (1997-2002)
CAGR (Compound Annual Growth Rate) = 82.3%
(13 million 266 million)
2002
- Became the No.1 Mobile communication market
The reasons for the radical increase
- Cut a communication & mobile phone price down
- Payment in advance system
- Higher income of Chinese
1999 – 2000
- First China Local Mobile Phone Brand
Communication Market can be divided into two groups : CDMA & GSM
CDMA?: Code Division Multiple Access
ex) QUALCOMM
GSM?: Global System for Mobile Communication
ex) Nokia, Sony
One of the most advance communications markets in the world with its 75% household fixed broadband penetration rate and 86% mobile user penetration rate.
South Korea had one of the lowest lev
mobile phone materials are recyclable.
Standardization Of Components
Nokia’s components are compatible between different devices. Less kind of components means more cost saving. By standardization of components, Nokia maximize economies of scale.
2.2.3 OUTBOUND LOGISTICS
Dominating Power of Distribution
Nokia hold a dominant position in mobile communication business due to huge amount of
furthermore LG is chased by Pantech, No. 3mobile phone manufacturer.
Under the circumstance, LG carried out reorganization including merging of business units of feature phone & smartphone to strengthen its competitiveness but the situation is not improved yet.
Now, we’d like to suggest some solutions to increase internal & external competitiveness of the Mobile Communications unit of LG.
유럽은 NMT(Nordic Mobile Telephone), 영국의 TACS(Total Access Coverage Service), 프랑스의 RADIOCOM 등 여러 개의 아날로그 이동통신 방식이 존재하였다. 이 때문에 사용자의 불만과 디지털 무선망의 접속을 위해 1982년 CEPT(Conference of European Postal and Telecommunication Administrations)로 하여금 Group Special Mobile을 구성하도록 하였