Power of Distribution
Nokia hold a dominant position in mobile communication business due to huge amount of transaction. It provides products at a suitable time and place using global supply chain management system. It also dominates an emerging market such as Indonesia and China ahead of other competitors so it could get low price mobile phone market.
Actively Using Outsourcing
Nokia could
market. But that market encountered control already to some local company. So Google has to gain competitive advantage to beat local brand in that market. Second one is economic recession. From 2007, world economy fell in to the deep slackness because of the Subprime mortgage crisis. At this event was joined together with Google’s revenue declined. Other issues are mobile revolution, moving cen
powerful sources for news updates through platforms such as Twitter and Facebook.
Company
Media
Customer
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2. Classification of social media
Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictu
1. Overview
1.1 Current situation of LGE Mobile division
LG was one of the powerful mobile phone manufactures in the world. According to research agency, Gartner, in 2005 LG was the third largest mobile phone manufactures world widely. and there market share was the third so that better than Motorola. Especially their innovative design embedded mobile devices such as PRADA phone and Secret
power & market share
· The difficulty of quality control
· Insufficient post- Management
· Lack of Differentiation
· Difficulties with growth
· Rocketing prices
· Successful large-scale investment
· Transition to mobile platform
· Enhancement of merchant experience
· Waning Customer Activity
· Large and well funded competition with similar offering
· High number of niche c