1. Given Virgin Mobile's target market (14 to 24-tear-olds), how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect to the various elements under considerations. (e.g., contracts, the size of the subsidies, hidden fees, average per-minute charges. etc.)
[Option1
Mobile USA
CEO Dan Schulman
2001년 CEO 수락, 2002년 7월 팀구성
미국 스프린트사와 50 대 50의 비율로 공동사업 착수
목표 : 첫해 100만, 4년째 400만 고객 유치
Price Structure
월 정액요금(bucket)
ex) 300분 미만 사용 시 300분비용 지급
300분 이상 사용 시 분당 통화료 급증
off-peak ho
prices is still an important thing.
So, we conducted sing item analysis, and the results of the ANOVA for the item ‘Having done a mobile price comparison, I am now going to order the product from the Internet using a PC?’ is also concluded that there are no significant results.
But the 2nd item ‘I would rather buy the product from the mobile Internet than in the shop’ was concluded that
mobile communication business due to huge amount of transaction. It provides products at a suitable time and place using global supply chain management system. It also dominates an emerging market such as Indonesia and China ahead of other competitors so it could get low pricemobile phone market.
Actively Using Outsourcing
Nokia could acquire distribution channel between product and customer