About SK Telecom
for PRIDE
by PROFESSIONAL
trough BREAKTROUTHT
With INITIATIVE
SK Telecom is poised to lead the creation of innovative mobile lifestyle with expertise in the telecommunications industry.
Current state of Telecommunication industry
How does SK Telecom maintain their customer efficiently?
Segment Marketing
Analyzing the customer's data based on database
out a variety of future growth engines that continues to create new values for its customers. Our focus is on the development of the wireless Internet business, e.g. MelOn, GXG, and Mobile Cyworld. We are also concentrating on exploring new services like MONETA, Satellite DMB, and 1mm, in preparation for the increasing convergence in telecommunications, broadcasting, finance, and entertainment.
Manufacturers
Samsung, Apple
Content Provider
3rd parties (restaurants, etc.)
Location Provider
Telecommunication companies (KT)
LBS Provider
Groupon, Foursquare, etc.
An active service requires the mobile handset owner to request or demand a location service
A passive service is where the handset owner gives permission for trusted 3rd parties to locate their whereabouts.
Actually KTF was the second mover in telecommunication business, following market leader SKT. As a result that KT took over KTF again in this year of 2009, it could have many business sectors including telecommunication business. Based on this history, we are going to focus on some outstanding brands, ‘Show’, ‘Qook’, ‘Qook & Show’, and overall company campaign, ‘KT Olleh’.
mobile phones and digital settop boxes.
Digital convergence also refers to the digitalization of traditional media. For example, during the advent of personal computers, text-only documents were the first to be digitized. Increasingly, graphics would be digitized, at first simple illustrations, then eventually photographs. Digital sound evolved from series of single-tone "beeps" to very detail