The Ugly Side of CRM: Why CRM Matters
- More now than Ever Before
Now, companies have no choice as the power of the customer grows exponentially as the Internet grows.
Figure 11.3
In every case, you have become an integral part of the action as a member of the aggregated, interactive, self-organizing, auto-entertaining audience.
You constructed open-source software and
CRM 개념의 확장과 더불어 Relationship의 제반 특성도 변하고 있음
? 기존의 고객을 대응하는 기업내의 고객 채널에 국한되었던 관계의 범위는 비즈니스 파트너 (Reseller, Dealers 등)을 포함하는 것으로 확장되고 있음
? 기업이 주로 관계를 시작하고 관리하던 것에서 벗어나 고객들도 관계에 대한 통제력을
Chinese economy and currency regime
Chinese economy had been controlled by the central government under the planned economy regime until 1979 (Morrison, 2007). In other words, most economic conditions used to be decided by the state in accordance with its policy, not by the market forces. From 1979, however, China has been experiencing huge innovation in its economic system until the present tim
50% of export earnings and providing some 250,000 jobs directly and indirectly. According to the knowledge-based Norway which is a research project in that country, “The Norwegian oil and gas industry was built upon established Norwegian competences in mining (geophysics), maritime operations and maritime construction (yards), with invaluable inputs from foreign operators and suppliers.”
1. 국제회계기준이란?
1990년대 이후 가속화된 자본시장의 세계화 추세에 따라 전 세계적으로 단일기준으로 작성된 신뢰성 있는 재무정보의 요구가 증대되어 왔다. 이러한 수요에 부응하기 위하여 “국제적으로 통일된 고품질의 회계기준 제정”이라는 목표아래 감독기구와는 독립적으로 운영되는 국