and South Africa.
3) Posco Global Strategy
① Investment in Raw Materials : To get stable raw materials, Posco invests in Australia, Brazil, Canada, and South Africa.
② Investment in Steel Business : To be a leader in Asian markets, POSCO invested in emerging Asian markets by setting up green-field steel plants.
③ Security of Technology by M&A : To exchan
The early adopters will be people who were buying many books
Sales of E-book ↑ - Contents market ↑
Estimated size of B2B E-book market
: 15.8 billion won
The policies of 교육과학부 is very positive to E-book
CD type E-book textbook
교육과학부 will continue this project
Students will be familiar with E-book
future Customer ↑
1) exclusive dealing & market foreclosu
1. New Trend
Intensification of consumers’ power
consumers’ information is so enlarged
Fusion Marketing Channel
One-stop shopping
Mega concept shop
1) The Definition of Home-Shopping
Home-shopping is defined as a shopping pattern that purchasing the goods or services via direct order by seeing the newspapers, magazines, TV, catalogs, and online network offered by home-shopping
문화체육관광부의 E-Book 콘텐츠 사랑은 E-Book 시장 형성에 긍정적
2000년대 초반 e-book 콘텐츠의 부재로 시장이 사라진 경험이 있기에 콘텐츠 육성이 중요하기 때문
E-book으로 전환할 수 있는 기술 플랫폼 지원, 콘텐츠 복제 방지를 위한 추적시스템 개발 지원 등의 방안이 나올 것으로 예상
of the Bacchus, an immobile top (a start~2002)
1-1. The Bacchus marketing mix (4ps)
1) Product
The Dong-a company put out the Bacchus for the first time which was a nutrition and tonic drink. After then, similar products like the Wonbi-d and the Gronsanbamond were produced rivalry. Most of the products were sold as a fatigue recover in the 60s and 70s concentrating on the blue color a