Hyundai USA
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s) →Low quality
Open a new factory in Alabama
→ Improve the image of HYUNDAI
The Initial Stage (1986 to 1988)
The Troubled Years (1989 to 1998)
The Recovery (1999 to 2003)
Hyundai Motor Company was to promote quality management since 2000. It has achieved the highest level of quality competitiveness In 2005
1) Rivalry among Competing Sellers: Fierce to Strong
(1) Big Three U.S. Companies
Automobile companies are facing vigorous battle in North America, and some companies have to deal with their net loss and huge amount of debt. General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
Executive Summary
Recession in the US automotive market and Hyundai’s Success
The Financial Crisis that first initiated in the United States has undoubtedly struck the American automotive market. General Motors (GM), Chrysler and Ford who are namely, ‘the big three’ reported approximately 50% of sharp fall in sales in January 2009 . GM and Chrysler were affected the most and are curre
motor company expanded dealerships in Cheju-island.
(한국 자동차 회사는 제주도에 판매 대리점을 확장했다.)
(11) treaty : 조약
The president of the company signed the treaty.
(회사의 사장은 그 조약에 서명했다.)
(12) advent : 출현
The advent of computer changed many things.
(컴퓨터의 출현은 많은 것들을 바꾸어 놓았다.)
(13) con