1. Executive Summary (less than 1 page)
Only a couple of years before Cyworld used to be the most used SNS service in Korea. The invention of Cyworld came as a huge shock to most of us back then. However, the Cyworld’s great success didn’t last very long. Cyworld was reluctant to adapt to consumer’s new life style as quickly as the other SNS such as Facebook, and as the smart phone become
1. Introduction.
1.1 Research Background
- Effect of Economic recession on consumer
These days, college students are suffering from economic difficulty due to the recent recession. Their biggest interest is in 'money'. This phenomenon has been caused by the global recession which led also to the domestic depression which is still ongoing. We could see this more clearly in a famous part
According to Gartner몶s research, whole world smart-phone applications (app) market has been expanded on approximately 4 times from 6.8 billion dollar in 2011 to 92.5 billion dollar in 2013. Also, 80% of apps in app market are paid apps. However, around the world, consumers prefer free-app to paid-app. To quote from U.S. market research firm몶s research results, December last year, th
1. Introduction
Neuromarketing is a marketing strategy in which neuroscience is applied to collect information on people’s physical and brain reactions. The information is then used in various marketing strategies. When analyzing brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG measures fluctuatio
I. Introduction: Why we chose this topic and our hypothesis
With advance of technology, the internet is being used for various purposes – to express ideas, to meet new people, to share new information, and also for pure entertainment. All the different forms of social media sites create a social platform where people from all around the world can interact freely. With social media, the wor