Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
Number of Full-time Employees (Consolidated) : 15,915 (As of February 29, 2012)
Paid-in Capital : 10,273 million yen
Number of I
of the CEO’s efforts to make high quality products with high technology. HJC achieved#1 position in the world by their capacity and continuous investment in R&D center. HJC’s total revenue in year 2006 was $122 million and has about 1300 employees worldwide. They hold 58 international patents and their productionline places in both Korea and China.
After HJC expansion in North America, th
1. COM, COP 가 무엇인가
① COM (CenterofMass): 역학적 분석을 위하여 우리 몸의 무게가 한 점에 위치한다고 가정하면 이는 제2 천추 체(second sacral vertebral body)의 약간 전방에 위치한다. COM의 이동을 위하여 시행한 일의 양은 다음의 식으로 표시할 수 있다.
W= F×d×cosθ
(F : force, d: distance, θ: angel between force a
of differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit