the research, the percentage of Internet usage is 31% inChina and 64% inthe Britain.
The number of Chinese internet user is more over ten-times than Britain user.
However, The percentage of British Internet usage is over than twice.
Purpose to using Internet
And the purpose to use internet of Chinese is IM 91.3%, Online Music 91%, Online Movie/ Video 82.9%, Search 73.4%, Onlin
the first in market share in both of developed and developing countries.
By releasing various products for appropriate times and places, Nokia spreads assault marketing. In fact, it has hundreds kind of product and sells different product suited for each market. Especially Nokia shows strength in emerging market like China. For example, Nokia priced its lowest-end phone at just $45, however cus
the biggest food chain companies in Korea. It has various kinds of food affiliations like Tous Les Jours, Coldstone, A Twosome Place, VIPS, China Factory, Seafood Ocean, Fisher’ Market, The Place, Café Sobahn, Bibigo.
The outsourcing is also related to our marketing operations. We will make 3 parts of f&b lines into Korean food, Chinese food and Café & snack corner.
the weekend to relax and enjoy it. So during the week, the frequency of use will be decreased. Overseas Visitors to the cinema on weekends most of the cases because, on Thursday, a lot of places with special discounts. So, customers also receive discounts on weekdays to avoid the weekend to enjoy a movie inthe comfort and satisfaction is greater. Entertainment space, such as those that apply to
the feasibility/ desirability of entering the Hong Kong market with an existing product, rice beverage, expanding into a new geographic region.
2. The Challenge
2.1 STP
-Segmentation
Our company has broken our market segment into groups according to Country-based classification. Considering all the rice-culture countries in East Asia, China, Japan, Vietnam, Taiwan, and so on, we came to a