STAR MARKETING
The object of Star marketing
customer think the restaurant as a high
quality which stars go often
doesn't need to spend lots of money
can deliver very high advertisement and
recognition effect
restaurant's name value is rising
In a short time → with small money → can see the effect
MOVIE MARKETING
can’t expect large effect
can satisfy customers
마케팅 컨셉이 요구되는 배경
*1946년 이후 GE에 의해 채용되기 시작한 마케팅 지향(marketing orientation)의 고객지향철학(customer oriented philosophy)으로서
*마케팅 컨셉(marketing concept)이 요구되는 배경을 살펴보면,
시장의 원리와
고객만족경영에 충실하여
고객집단이 지닌 욕구해소
*고객욕
Ⅰ. Flash Mob in movie marketing
Flash mob is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, and then quickly disperse. The term flash mob is generally applied only to gatherings organized using telecommunications, social media, or emails. People who participate in flash mobs are called flash crowd. These days, flash mob marketing is
자신들의 상품을 각종 구설수에 휘말리도록 함으로써 소비자들의 이목을 집중시켜 판매를 늘리려는 마케팅 기법을 말한다.
상품의 품질과는 상관없이 오로지 상품을 판매할 목적으로 각종 이슈를 요란스럽게 치장해 구설수에 오르도록 하거나, 화젯거리로 소비자들의 이목을 현혹시켜 판매를 늘리
of scale
Acquiring the bargaining power
With cable TV company, IPTV
Short-term strategies
CO-production strategy
Industrial economic benefits
Cost variance
Economies of scale
ex)
CJ Entertainment
Total movie solution
Investment – Production – Distribution – Screening
2. Targeting to global movie market
3. Good downloader campaign