2. Brief Business Summary - MUHAK (주)무학 (http://www.muhak.co.kr/)
In 1929 muhak manufactured soju and sake in the manufacture Co., starting with the digestion liquor choi wei seung honorary chairman in 1965 (current) to change the business name of the brewery muhak, started manufacturing diluted soju. The pcublem of the difficulties of a small manufacturer of Soju w, sheavy. Sationaliz
Market Commentary
Market Commentary(Jinro Dostillers, Muhak)
- 기업경영과 관련한 정부의 규제 제도로 면허, 원료의 배정, 제품의 공동 판매제도가 있음.
- 제품의 수명 주기 상 성숙기에 해당함.
- 현재 신규면허는 허용되고 있기는 하되 시장신규 진입에 의한 경쟁요소는 없는 상황이며, 다만 업계 내부적 원가
b. Analysis of Business profit and ROE
Business profit
The operating profit of the Jinro is 19.66% and much more than the average profit which is 6.64%. Industry average operating profit margin declined for a while, but recently recorded an increase of 35.8 percent and increase again, while the ratio raised by 19.66 % recently, but the record was entered into decline, and continued again. A
“Muhak”
is a Korean traditional liquor manufacturer.
The Company operates its business under two segments: liquor and steel. The Company distributes its liquor products to domestic market, as well as to the overseas markets, such as China, Vietnam and other Southeast Asian countries.
The business profit ratio of Muhak is 20.21% which is higher than average 35'8% of F&B industry. A high bu
“수도권 진출을 위한
좋은데이
마케팅 전략”
CONTENTS
서론
▶좋은데이 소개
▶좋은데이 주제선정이유
▶경쟁사 분석
▶좋은데이의 한계점 및 문제점
본론
▶BCG 매트릭스분석
▶SWOT 분석
▶STP 전략
▶홍보 전략
결론
▶해결방안
좋은데이란?
●출시시기 : 2006년
●제품특징
1.지리산 청정골 산청의 지