제품계열길이결정
제품계열길이의 결정은 제품계열 내에 새로운 품목을 추가하거나 기존 품목의 일부를 철수시키는 것과 관련된 의사결정이다
더 많은 이익기회가 있다고 판단될 때
잉여설비를 활용하기 위한 목적
빠져 있는 품목에 대한 대리점주의 불안을 해소
완전 제품계열을 확보하여
product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
Classifying Service
Classifying Consumer Goods
ProductLine
Group of related products that are
physically similar or
productline-up includes the hard drive-based iPod classic, the touch screen iPod touch, the video-capable iPod nano and the screenless iPod shuffle. Former products include the compact iPod mini and the spin-off iPod photo. Apple's iTunes software is used to transfer music to the devices. As a jukebox application, iTunes stores a music library on the user's computer and can play, burn and rip mu
Cannon means the Bible, standard, and level 성전(聖典), 규범, 표준.
It is meaning of spirit that Cannon will do their best to be a global standard of high technology and service activity.
-5 major statement-
• Fortify an existing business, Establish 3 display business
• Realize a new production method
• Expand business areas by diversification