cost in products
The limited distribution channel to department store
Increase in luxury cosmetic demand (specially in young ladies)
Increase in functional cosmetic demand (specially in young men)
The hyper-competition with
other imported & domestic
brand
The improvement of quality
of domestic brand
Poor economic situation &
high exchange rate
distribution channel
3. New features of watch phone-
Differentiation with Samsung and others
4. Image of luxury and high –end for target customers
5. Good market reaction in Europe 1. Product itself (need to be improved in some point ex)
2. Difficulty of predicting the potential customers
3. LG- Second brand image behind Samsung
(Opportunities) (Threats)
1. Fast growing market
distribution, arrival of the new consumer, etc.
It is expected that gapitalism of consumption will give rise to a storm of discriminative consumption of luxuries and rational consumption of low price products and convergence &collaboration will bring about disruption of the industry border, hybrid business, and area expansion of creative director.
It is estimated that diversification of the gl
or marketing system)란 전문적인 경영과 중앙집권적 유통망(distribution network)을 통해서 각 유통기관이 수행해야 될 마케팅기능을 할당하고, 유통기관 상호 간의 이해관계를 조정 ․ 통제함으로써 유통 상의 규모의 경제와 경로구성원들 간의 갈등을 조정 ․ 해소하고자 하는 유통조직망을 의미한다.
or marketing system)란 전문적인 경영과 중앙집권적 유통망(distribution network)을 통해서 각 유통기관이 수행해야 될 마케팅기능을 할당하고, 유통기관 상호 간의 이해관계를 조정 ․ 통제함으로써 유통 상의 규모의 경제와 경로구성원들 간의 갈등을 조정 ․ 해소하고자 하는 유통조직망을 의미한다.