Ⅰ. 4Ps of Tempo
Product
Tampons in Korea are most likely to be called Tempo since the name recognition of product is high - 78 percent of Koreans who recognize tampons call it Tempo based on the research done by Yuhan-Kimberly. However, according to Korean sanitary product market research, Tempo is at the 9th place followed by Playtex, world leading tampon. Tempo has 3 kinds- junior, regula
multi-layer overseas
business platform to carry out R&D, investment and marketing functions. Our goal is to
record 40 percent of revenue from foreign sales by 2017, making Dong-A a genuinely
global enterprise.
Customer & Competitor
1. Customer
The main Korean customers of Tempo are mostly the women who are between the age of 35 to 50 and married. Some women in 10s and 20s, who have
Ⅰ. 서론
HDTV의 기술확산에 관한 현재상태와 미래에 대한 전망을 총 12개의 항목으로 측정한 결과, 구형 카메라를 사용하는 집단과 HDTV 카메라를 수용한 집단간에는 통계적으로 유의미한 차이가 나타나지 않았다. 구형 카메라를 사용하는 집단이나 HDTV 카메라 수용집단 모두 “현재 지상파 방송사의 HD
Ⅰ. 개요
기존의 경제에서 진입장벽, 경쟁력 요인이었던 유통/판매망의 중요성이 인터넷과 전자상거래과 더불어 상대적으로 감소되면서 유통/판매망 구축을 위한 막대한 고정비용이 절감될 수 있다. 이에 따라, 시장독점 가능성이 작아지고 따라서 진입장벽도 낮아지게 된다. 그러나 기술적인 진입
1. Introduction
"Relationships with customers and suppliers allow us to know what we must be able to supply in real time and then very quickly and precisely meet that demand while maintaining low inventory."
(Dave Schneider, engineering manager of Dell)
As of July 2002, Dell Computer Corporation (Dell) was the world’s largest direct selling computer company, with 34,800 employees in more tha