strength which differentiates you with others, with specific examples.)
"Leveraging Multicultural Communication Skills for Retail Excellence"
Throughout my tenure in sales and marketing within the dynamic world of brand retail, I have cultivated a deep-seated understanding and appreciation for the intricate dance between product knowledge and customer
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3. 그간 본인이
Origins of Emotional Disturbance
-irrational thinking is so wide-spread, people have a strong biological tendency to
think dysfunctionally and believe that life should go their way
-하지만 사람에겐 불합리적인 생각을 고칠 능력이 있다
-childhood difficulties and traumas contribute to think and act in unhealthy way
-Emotional disturbance= irrational thinking + life exper
History before M&A
1927. Assar Gabrielsson and Gustav Larson
1928. The first truck, the "Series 1,”
1930 the export of trucks to Europe started
But, the cars did not become even well-known outside Sweden until after WWII
History After M&A
1997. CEO, Leif Johansson inaugurated
1998. Merged Samsung Heavy Industries
Sold Mecalac, in farm machinery
1999. Sold Volvo
Definition of Multicultural Family
= married immigrant / a person who received citizenship
+ a person who acquired nationality at birth
따오
Vietnamese mother, 30
Middle school graduate
Difficulties in communicating with Koreans
순이
Daughter, 10
Target for bullies
Hard to keep up with school education
Spent a lot of time alone
권순호
Father, 46
High school
3. Brand positioning
- To make a comparison, the other big domestic competitor, Asiana Airline, appeals to emotions through comfortable, tender atmosphere. On the other hand, Korean Airline is aiming to improve customer satisfaction under the basic duties of Korean Airline by appealing with a perfection, quality, thoroughness, convenience.
- With a perfect and best image, Korean Airline striv