Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
1. Introduction
(1) Introduction to the topic
Koreans have enjoyed drinking coffee steadily. The market breadth of coffee is getting bigger and bigger, and the report of Dong suh Food researcher says the consumption of it is about 232 hundred million ninety two million cups a year.
Also the coffee house composes the largest part of the market, although it has relatively short history
Different price to different consumers
third degree price discrimination .
classifying customers in accordance with willingness to pay.
The answer from this company:
“frankly speaking, we cannot use price discrimination as much as you can think. Because we make a deal, in advance, with massive scale with our partners. Therefore, there is not much room for differentiating price
5 . Advertizing
Domestic market
In advertizing, there are two points. One is Domestic market and the other is foreign market. First, we are talking about domestic market. According to the principle of economics, we can conclude the salt market is in the monopolistic competition, because many enterprises are competing against each other with the differentiated products. And it is possible for th