and technology
“We need to use this aspect in order to
get target market’s interest toward the product”
“We can have them feel uniqueness by getting
things car since the car has whole new concept”
“If you buy a Veloster, you’ll be a fashionable and stylish person!”
“If you get it, you get unique.”
Also, we can build ‘Looking glass self’ for the cu
McRabbie : Same repertoires
Romance, Personal life, Fashionand beauty, Pop music(Stars)
Adorno Theodor
Standardization
Same core structure
Pseudo-individualism
Peripheral frills, stylistic variation
standardized trend of fashion, beauty, and lifestyle
ELLE GIRL December 2009
Introduction of Leopard pattern as a HOT trend (172p)
Exposure of Leopard pattern (30 times)
Introduction of
and whether change the motivational state current to desire. As we can see in Ms.Green’s advertisement, it removes the perceived discrepancy. M&M’s is targeting female consumers through Ms.Green. Wanting to change consumers’ perception that the chocolate is not that dark and heavy, they also induce female consumers to perceive M&M’s chocolate is most high quality andfashionable through t
Wonder girls 1st album
‘Wonder years’
Released in 2007. 9. 12
Start of revival of old things about music
Easy to sing
Easy to dance
Jang ki ha and faces Band & mimi sisters
Catch people’s attention with old musicand old dance
Big boom of old dance
and Lotte Home Shopping, and Lotte Department and Lotte Cinema belong to Lotte Shopping Corporation.
Lotte Department Store was ranked Number 1 for 4 consecutive years in the Dow Jones Sustainability Index and among Global Top 4 in retail division according to the Forbes Magazine. Furthermore, it has recently set its motto as ‘young andfashionable department store’ to increase the demand fr